Perfume and North America Essay Example for Free

Perfume and North America Essay2. Dior uses different merchandise segmentations to sell their product. First of all, at that place is a geographic segmentation. Perfumes are luxury products. Thus, they locate wealthier areas analogous North America, Western Europe, Japan, etc. Since Dior is popular worldwide, we can obviously find it everywhere, but their market is based on these areas needs. Then, they use demographic segmentation. They locate adult women who have quite high incomes. Perfumes are something not everybody can afford. This fragrance can be worn for any occasion, special as rise up as regular it is light but demonstrates personality and feminity. They are trying to get a strong point to strong loyalty status.As for any perfume, if a woman likes it she will probably buy it again. It is a very accessible product. Any store like Macys, Nordstrom or Sephora in North America or perfumeries in Western Europe will sell Jadore. The segment is very large, because man y people, fifty-fifty if they do not fall in nonpareil category, will buy perfumes for special occasions, like Christmas. This is a gift that always makes a woman happy, and Dior develops its selling around that. Indeed, during Christmas, they make a lot of offers that combines a lotion with the perfume for example. Also, there are no separate segments between women all women want to outwear perfume.2. Dior uses different market segmentations to sell their product. First of all, there is a geographic segmentation. Perfumes are luxury products. Thus, they target wealthier areas like North America, Western Europe, Japan, etc. Since Dior is popular worldwide, we can obviously find it everywhere, but their market is based on these areas needs. Then, they use demographic segmentation. They target adult women who have quite high incomes. Perfumes are something not everybody can afford. This fragrance can be worn for any occasion, special as well as regular it is light but demonstrates personality and feminity. They are trying to get a medium to strong loyalty status.As for any perfume, if a woman likes it she will probably buy it again. It is a very accessible product. Any store like Macys, Nordstrom or Sephora in North America or perfumeries in Western Europe will sell Jadore. The segment is very large, because many people, even if they do not fall in one category, will buy perfumes for special occasions, like Christmas. This is a gift that always makes a woman happy, and Dior develops its marketing around that. Indeed, during Christmas, they make a lot ofoffers that combines a lotion with the perfume for example. Also, there are no separate segments between women all women want to wear perfume.