How Nike Changed Its Expansion Strategy - 1362 Words

†¢ Explain how Nike came to that situation through its expansion strategy ‘Although multinationals are eager to pursue the opportunities of increased global integration, they are increasingly aware of the reactions which their strategies induce – both at home and abroad. Thus, they tread warily, lacking clear and agreed-upon definitions of good corporate citizenship. The athletic footwear industry experienced an explosive growth in the last two decades. In 1985, consumers in the United States alone spent $5 billion and purchased 250 million pair of shoes. In 2001, they spent over $13 billion and bought over 335 million pair of shoes. Since displacing Adidas in the early 1980s and Reebok in the early 1990s, Nike has become the largest and†¦show more content†¦However, over the course of the 1990s, a series of public relations nightmares – involving underpaid workers in Indonesia, child labor in Cambodia and Pakistan, and poor working conditions in China and Vietnam – combined to tarnish Nike’s image. How Nike, a company associated with athleticism, health and fitness, and innovative marketing and design, came to become the poster child for the anti-globalization movement provides an interesting window into the potential risks and problems which globalization creates for all multinational corporations.’ †¢ Explain the positive and negative impacts of this strategy ‘In the early 1990s, Nike products were being manufactured in six Indonesian factories, employing more than 25,000 workers. Four of these factories were owned by Nike’s Korean suppliers. As Nike’s presence in Indonesia increased, the factories supplying its products (about six million pairs of shoes per year) came under greater scrutiny. Reports by a variety of NGOs and labor activists claimed that these plants were rife with exploitation, poor working conditions, and a range of human rights and labor abuses. Many Indonesian shoe factories did not even pay the minimum daily wage (at the time, 2,100 rupiah or about US$1). They petitioned the Indonesian government for exemptions to the legal minimum wage, claiming it would cause them â€Å"hardship† to pay.

Essay on King Tutankhamun and His Treasures - 1385 Words

King Tutankhamun and His Treasures The ancient Egyptians were noted for many things, one of which would have been their artwork. Egyptians used many medians in their artwork that enhanced the details and beauty of every piece of art. Their artwork is fascinating and mysterious, which pulls in the viewer into wanting to learn more. One of the most important and unique Egyptian artworks belongs to King Tutankhamun, a young pharaoh of Egypt. A brief history of the discovery of King Tut’s tomb and the importance and beauty of certain pieces found in his tomb, will be discussed in this essay. King Tutankhamun’s tomb was the prize that archaeologist Howard Carter sought out for in the Valley of the Kings. Carter was running out of†¦show more content†¦Peace was brought to Egypt during his reign as the worship of Amon, the Egyptians’ universal god, abandoned under Akhenaton, was restored and Thebes, the city sacred to Amon, was again made Egypts capital. King Tut was not really an important pharaoh, but he is well known today because of his intact tomb and the fabulous treasures found within. King Tut’s tomb contained many beautiful and elaborate pieces of artwork. Artwork varying from wood sculptures, gold statues, wall paintings, writing utensils, intricate pieces of jewelry, busts of the king’s head, and many more were all discovered in his tomb. The sculptures illustrate how Egyptian sculptors represent the realistically poses and statures of the human body. Detail is another factor that is seen in all the artwork, whether it be a painted eye, a perfectly carved beetle (scarab), or the placement of different colored jewels in a necklace. I am astounded at how many items were found and how each one is entirely different from the next. It’s amazing to know that Egyptians cared so much for their leaders to put so much time and effort into their artwork. One piece that stands out of all the treasures in King Tut’s tomb is the bust of his head that is resting on what is said to be a lotus. The bust is carved in wood and overlaid with gesso (a mixture of plaster and glue for use as a surface for painting). The face represents King Tut as a child with disproportionate earlobes and it hasShow MoreRelatedEssay on King Tut991 Words   |  4 PagesKing Tutankhamun Introduction King Tutankhamun was a Pharaoh of the Eighteenth dynasty who ruled from1333 BC – 1324 BC, during the period of Egyptian history known as the New Kingdom. He is the most recognized and probably the most famous pharaoh today because of the discovery of his tomb and his treasures. King Tut’s tomb was a major discovery of the 19th century. It was a phenomenal discovery that made headlines across the world. Up until the discovery of King Tut’s tomb, it was believedRead MoreEssay about Tutankhamuns Tomb935 Words   |  4 Pagesarchaeological discoveries of the century. The treasures found were stored in the following parts of the tomb the Antechamber Annex, and then the Burial Chamber and Treasury. The Ancient Egyptians believed in the afterlife. The customs and beliefs of the Ancient Egyptians called for the preservation of the body and extensive provisions for the after-life which were buried with them in the tomb. These treasures were seen as a continuation of the life of the Pharaoh before his death. It was therefore seen as essentialRead MoreThe Excavation and Discovery of Tutankhamuns Tomb Essay870 Words   |  4 Pagesexcavation and discovery of Tutankhamun’s tomb was as a result of the efforts of the Archaeologist Howard Carter and his team. Carter’s discovery of the tomb came by finding steps to the burial near the entrance to the tomb Ramses VI. The subsequent excavated of the site by Carter and his team revealed the greatest ever treasure found from an Egyptian tomb and showed the existence of Tutankhamun. Carter’s methodology for the excavation was that of maintaining records for each artefact and that every artefactRead MoreEssay655 Words   |  3 PagesEssay Loralye Reed Alicia Plant HUM 111 1/29/13 Tutankhamun (Tutankhamen) was born in Egypt in 1341 B.C. In 1323 B.C. Tutankhamun died of an unknown death; he was only 17 or 18 years old. Before he died he got to live a short time as a ruler. After his body was exhumed, there have been signs that Tutankhamus could have been murdered, or died from an infection from an injury. â€Å"Historians generally agree that he was the twelfth ruler of the 18th Egyptian Dynasty, who assumed the throneRead MoreExplain the Archaeological/Written Evidence of the Uniqueness of Tutankhamun’s Tomb in the Eighteenth Dynasty.1264 Words   |  6 PagesExplain the archaeological/written evidence of the uniqueness of Tutankhamun’s tomb in the Eighteenth Dynasty. Tutankhamun was an Eighteenth Dynasty pharaoh whose legacy extends to the present, and currently one of the best-known ancient Egyptians of all-time. The â€Å"Boy King† inherited the throne at the age of nine, his reign lasting only ten years before his sudden unexpected death. The traditional burial customs and funeral processions were carried out upon him, but the tomb he was laid to restRead MoreExplain What Tutankhamun’s Tomb and Its Contents Reveal About the Role of a New Kingdom Pharaoh1609 Words   |  7 PagesThe tomb of King Tutankhamun was discovered in 1922 by British archaeologist Howard Carter. Many secrets were revealed about the life of Tutankhamun and his role as a New Kingdom pharaoh through the contents found in his tomb. As well as being the ruler of Egypt, Tutankhamun took on many other roles and responsibilities. The vast amount of treasures and wall paintings in his tomb, provide sufficient evidence as to what kinds of roles and responsibilities were expected of the young King. Over threeRead MoreKing Tutankhamun1035 Words   |  5 PagesKing Tutankhamun (1343-1325 B.C.) King Tutankhamun lived over 3,300 years ago during a period known as the New Kingdom. This period of time was called the New Kingdom because it was when the pharaohs united upper and lower Egypt into one kingdom with the capital being Memphis near current day Cairo. The reason I chose to write a research paper on King Tut is because he is one of the most well known pharaohs of ancient Egypt. Tutankhamun is most well known only by the discovery of his intactRead MoreThe Curse on King Tutankhamen827 Words   |  3 Pages The Curse of the Pharaoh, King Tutankhamen, is world renowned and a very popular book and movie topic. Although these works are interesting, they do not cover the entire story. There is so much more to the curse that many people do not know. As you read this paper, you will begin to understand the truth of the curse, not what Hollywood wants you to know. So, what is the curse? The Curse of the Pharaoh was uncovered after the discovery of King Tutankhamen’s in March of 1923. A novelist whoseRead MoreThe Artifacts And The Mummy Of King Tutankhamen s Tomb1498 Words   |  6 PagesInvestigation What were the historical impacts that the artifacts and the mummy of King Tutankhamen had on archeology and society? This research is conducted over the impacts of the treasures in King Tutankhamun’s tomb, archeological findings on the walls that alter historical context and assumptions, a deeper understanding on the reign of Tut himself and his great excursions, and the autopsy of the mummified King. There will also be an overview of the effects this discovery had on culture and societyRead MoreThe Curse Of The Pharaoh1618 Words   |  7 PagesTHE CURSE OF THE PHARAOH’S Among the world’s most famous curses is the curse pharaohs. King Tutankhamen ruled Egypt as pharaoh for ten years until his death at age nineteen, around 1324 B.C. Although he was famous for reversing the tumultuous religious reforms of his father, Pharaoh Akhenaten. Tutankhamen’s legacy was largely negated by his heirs. He was hardly known to the modern world until 1922, when British archaeologist Howard Carter carved through a doorway and entered the boy pharaoh’s

Risk Management Trends and Developments Free Essays

As time evolves organizations must continue to grow and evolve. The demographics and territories of organizations change as time evolves. As a result the risk management trends and developments become extremely important to the long-term success and survivability of organizations. We will write a custom essay sample on Risk Management: Trends and Developments or any similar topic only for you Order Now Risk management trends exist at the corporate, business, and project levels of organizations. At each level of the risk management process stakeholders are identified and encouraged to actively participate in the process (Merna AL-Thani, 2008). This has a positive effect on any future challenges that may arise and helps insure that the risk mitigation of trends and developments are beneficial to everyone involved. In this assignment three new trends and developments such as technology, culture, and government regulations will be examined, along with their future challenges. Each trend, development, and challenge will be summarized and the pros and cons and implications of each in the business environment will be discusses as well. The use of technology and e-commerce has become widespread especially for organizations that conduct business over the internet. Many organizations have adapted to selling their products to consumers and distributors through the internet. This helps businesses grow by reaching international customers or customers in different territories. Online sites such as PayPal have created a faster and safer way to pay bills online virtually at any location and at any time. This feature has allowed consumers and organizations to pay their bills in a more efficient way. More consumers have adopted e-commerce to pay for personal bills such as car payments and utility bills. The benefits of this technology perk are the efficiency and convenience of having the ability to transact anywhere, anytime, and in any way, it saves consumers time and fees. The immediate transfer of funds benefits businesses because buyers are more willing to make purchases if the process is quick and easy. The downside of paying bills online is the security hazards. Businesses will not be able to protect themselves against all the security threats when creating an online payment system. Businesses should be aware of malware and other various hacking attempts that can track their keystrokes stealing usernames and passwords to access financial information. This trend could lead to challenges for risk management because of the security threats the trend poses. The challenge for risk managers would be keeping up with security threats and keeping their systems secure from hackers. Every business strives to be successful, and keeping up with the ever-changing cultural habits is an important risk management trend businesses should take into consideration while working on international projects. Globalization has increased the importance of cultural risk management, and if this trend is not taken seriously it could prove to be very costly for organizations. Cultural differences can affect many parts of an organization. One example is the difference in managerial approaches between an international and domestic management team. A proactive approach in the beginning of an international project will help mitigate the differences in managerial approaches. Networking and negotiations are two main issues that should be taken into consideration when deciding on an international project. Networking is a critical stage for organizations looking for international business opportunities. The process of bidding for potential projects worldwide seem to be similar, the difference is in the lead-time given to bidders in certain countries. Domestically projects are advertised openly, giving anyone interested a fair opportunity to bid on the project. Projects in some international cultures are first spread by word of mouth, giving some bidders time to prepare and research their bid. This would give international bidders a heads up on potential future projects and would give them adequate time to prepare before the bidding became public. Negotiations were found to have different meanings in different cultures, the styles were culture dependent. Different cultures may perceive the definition of negotiation differently so it is important to risk managers to understand the different cultures and how they perceive the term negotiation in business. Understanding cultural differences will help businesses become successful when operating internationally. On the other hand if risk managers are not aware of the cultural differences it may lead to misunderstandings and could have negative effects on the business. The U. S. government sets business regulations to hold organizations accountable for the amount of power they have; they also protect employees and the environment. Businesses are expected to abide by governmental regulations and should do so to stay out of trouble. Business regulations are different for different industries. It is important for organizations to be aware of the business regulations affecting their industry. Government regulations should always be considered when running a business. There are regulations for state, local, and federal taxes as well as financial reporting requirements presented by the Securities and Exchange Commission. Business regulations for international organizations include an additional range of rules regulating international trade. Importers must deal with regulations relating to import quotas, tariffs, and prohibition. Business regulations could be a challenge for businesses that do not which regulations to follow; they could be faced with costly fines if they do not comply. Because of business regulations consumers can feel safe about the products they are purchasing off of store shelves. If there is a product that could be a threat, government regulators would take quick action to remove it from the marketplace. Government regulations can cause disadvantages for both consumers and businesses. If businesses do not comply with government regulations they could be faced with large fines, and because of the increased cost of doing business consumers would be affected by paying higher prices. Businesses may not always be able to manage every risk they run into but being aware of the trends and developments will help eliminate most risks. For those involved with managing risk, risk management should be used to generate new ideas and to promote good business practices. The business trends and developments discussed in this paper relating to technology, culture, and business regulations are just a few business trends that should not be ignored. How to cite Risk Management: Trends and Developments, Essays

Computer Graphics and Interactive Techniques †MyAssignmenthelp.com

Question: Discuss about the Computer Graphics and Interactive Techniques. Answer: Introduction The purpose of this report is to prepare an effective business marketing plan for the Everysight Raptor Augmented Reality (AR) Glasses, which is one of the newly introduced technological gadget dependent upon the principles of virtual reality. Report will highlight upon the Features which are associated with the new technological gadget along with its importance that the user can enjoy. It is important to mention that Augmented reality glass, currently do not have huge popularity compared to many other technological gadgets, as less number of people are aware of its presence and features that are associated with the device. The marketing plan will help to increase Awareness of the technological lover by providing detailed information related to the AR glass. The current marketing plan will conduct the SWOT analysis, along with examining the competitive environment of the product. It is important to fix upon the marketing and financial objectives, which will be reflected upon the marketing plan. Special focus will be given up on the digital communication, which will be a part of the promotional campaign for the newly launched product. The report will end by providing the technique of marketing control process, which is necessary for monitoring the overall business performance of the Augmented reality glass. Deciding among the steps in the marketing plan is an important part of the sales procedure of Everysight Raptor AR Glasses. As mentioned by Manorek et al., (2016), in the primary step it is necessary to provide detailed description of the product along with its features and advantages. This is the primary step due to the fact that the detail information of the product will have the target customer groups to understand its significance and importance in the daily life. This is an important step in making the marketing plan as it is in the process of product and brand identification. The following step it is important for the company to decide upon the target audience. Due to the fact that this type of gadget is yet to gain popularity, currently the target customer for the marketing plan will be limited to small group, which will include only high gadget freaks individuals mainly belonging to the recharge section of the society. The following path the company will have to decide upon t he steps of implementing and executing the marketing plan and gain competitive advantage in the respective domain (Paik Zhu, 2013). Special promotional event will be held by Everysight Raptor Company, which can help them to highlight upon the importance of AR glasses and its significance. It is also important to decide upon the overall budget of the marketing plan before implementing the same. Due to the fact that the target audience for the AR glasses is limited to a small group of audience, it will not be necessary for the company to invest huge amount in the marketing plan. Swot and Competitor Analysis The SWOT analysis tool is an essential part of the marketing planning, which helps an organisation to decide upon their internal strengths and weaknesses along with the threats and opportunities that exist in the market (Babin Zikmund, 2015). The major strength for the Everysight Raptor is due to the fact that they are able to provide high quality product and are able to incorporate the latest technological design, thereby incorporating smart features. The major strength of their Augmented reality glass is due to the fact that they are able to incorporate features of GPS, Bluetooth, Wi-Fi and many other forms of latest technology which can give them a competitive edge compared to other Rivals. The lower price of their product, compare to that of Samsung, Google or Apple, it is possible for Everysight Raptor to increase up on the range of customer and thereby enable them to increase the popularity of this new type of smart Technology. The major weakness for the company is due to the fact that less number of people are aware about the brand, that and the use of this Augmented reality glasses. Due to the low level of popularity of this product, it is always important for the company to provide extra effort to increase the level of awareness of the technology lovers. In spite of the fact that currently there is lower rate of popularity of the Augmented reality glass, it is expected to be one of the most popular products in the coming years. The consumer wearable products, which include fitness band and Augmented reality glass is believed to be one of the important for all fitness lover individual. The opportunity will also enhance due to the fact that fitness and sports have become an important part of the culture of most of the nations in the globe. It is also relevant to mention that between the year 2014 and 18 the market for wearable technological devices have increased to 78% (Giartosio Tregnaghi, 2013). This is expected to rise even more the coming years due to the fact that more people are growing the tendency of making use of the product, which can enable them to provide smart information in the form of virtual reality. The major threat for the company is due to the fact that it is highly challenging for them to gain competitive advantage and attract the customers, due to the presence of reputed brands such as Samsung, apple and Google. These large scale companies and effective marketing strategies which can be a major threat for Everysight Raptor and it can be a major challenge for them to seek the attention of the customers. There is also the threat from new entrants, which includes start up technological companies such as MJ Bale, who are providing same type of gadgets at much cheaper rate. It is relevant to mention that cheaper product will be more popular due to the fact that most of the people might not be willing to spend huge amount for a gadget which is currently not much popular within the technological market. There is also the threat from alternative products of augmented reality glasses which includes the Lenovo New Glass C200 and the Snaps Spectacle Glasses (Lanman et al., 2014). All these alternative devices of augmented reality glasses are some of the major competitors, who can capture a significant part of the market share of wearable technological devices. Marketing and Financial Objectives It is important for the company decide upon their financial and marketing objectives, which will be reflected upon their Marketing plan and the process of making financial budget. At the initial stage the financial and marketing objectives will be decided on a period of first 6 months. Following are the set of marketing objectives for Everysight Raptor Augmented Reality (AR) Glasses: To increase the level of awareness of customers and technological lover about the advantages of using Augmented reality glasses in everyday life. Highlight upon the smart new features of the new launch augmented reality glasses using effective Marketing Communication strategies and promotional campaigns. To capture at least 20% of the market share for wearable technological devices within the first 6 months. To make a profit of 2 million dollar within the first 6 months. Lower the price of the product for the first month after the launch period and then vary the price depending upon the response from the market. To make most use of the medium of digital marketing, this will help to lower the cost of promotional campaigns. Marketing strategy and Marketing Communication Plan The 4 P's of marketing mix tool will be used for implementing the business strategy, which will help the company to control certain parameters related to price and promotional techniques (Kim Lee, 2015). Product: It is important for the company to highlight upon the smart features of the product, which includes GPS enabled spectacles with 2GB of RAM. Advanced level of processor along with Wi-Fi and Bluetooth will also be enabled in the new glass. These smart new features will enable the user to project the physical environment into the virtual reality glass, which will have dedicated speaker, gyroscope, barometer, magnetometer and accelerometer. The product will also have a longer battery life compared to most of the rivals. This will ensure that user do not have to worry about frequently charging of the device (Denning et al., 2014). Price: Due to the fact that augmented reality glass is yet to gain popularity among the technological never, the price will be kept at premium level, which will help the company to make sufficient level of profit thereby ensuring sustainability for the future market, which can be help them to make use of the upcoming opportunity. It is also relevant to mention that due to shortage of supply, the company has to spend high-level in the manufacturing process. This will have direct impact on the pricing level of the product. Place: Everysight Raptor Augmented Reality (AR) Glasses will be launched all across the globe. The main area of purpose will be communities, which have a strong fascination towards maintaining a level of fitness and passion towards outdoor Sports. In most of the places the product will be available through both online and offline distribution channels. However, in the remote regions, the company will only have to depend upon online channels. Promotion: For promotional event company will be depend upon digital marketing channels, which will mainly depend upon the digital communication channels. This will include online technological blogs and social media websites. The company will publish dedicated blog for raising the level of awareness of the target customer about the significance of using augmented reality glass. Special dedicated pages will be designed in social media platforms, which will help them to form online communities to discuss and communicate about the importance of AR glasses. With the help of digital communication techniques, it will also be possible for the customers to reach out the company executives for issues related to after sales service. The product growth life cycle planning will be used as a part of the action program achieves the financial and marketing objectives of AR glasses of Everysight Raptor. In the initial phase, the product will be in the growth phase. In this stage, the company cannot expect to gain any profit due to the fact that most of the expenditure will be spent upon marketing activities. For the first three months, the product will be at its growth stage, where the company will have to face financial loss. However, for the next few months the product will be at its maturity stage and action program will be taken accordingly to maximize the profit level. During the growth phase, the company will offer some introductory offer, which will be Limited for the first month after the launch of the product (Silaban et al., 2014). During the maturity phase, the company will aim to maximize the channel of distribution, which will help them to increase the volume of sales. Implementation and Control of marketing Plan It is important for every business organisation to effective process of marketing control, which will help them to monitor the overall performance (Xie Liang, 2013). Following are the Major steps that are incorporated in the process of marketing control that will be implemented by Everysight Raptor. Collection of feedback and opinion from theexisting customers and other technological experts. Calculation of the total profit that is earned from the sales of augmented reality glasses. Measurement of the response and information that are collected as primary sources from the consumer markets. Comparing the record of sales with that of others Augmented reality glasses that exist in the market. Fixing upon a performance standard, this will be followed. Conclusion In the concluding note it can be said that the existing marketing plan that are resented forEverysight Raptor Augmented Reality (AR) Glasses will aim to increase the market popularity of the product. It is important for the company to evaluate the internal strengths and weaknesses, which will ultimately help them to exploit the opportunities that exist in the respective market. The company will also use the platform of digital communication, which will be the major source distribution. Reference Babin, B. J., Zikmund, W. G. (2015). Exploring marketing research. Cengage Learning. Denning, T., Dehlawi, Z., Kohno, T. (2014, April). In situ with bystanders of augmented reality glasses: Perspectives on recording and privacy-mediating technologies. In Proceedings of the 32nd annual ACM conference on Human factors in computing systems (pp. 2377-2386). ACM. Giartosio, F., Tregnaghi, G. (2013). U.S. Patent Application No. 14/439,595. Kim, K. Y., Lee, B. G. (2015). Marketing insights for mobile advertising and consumer segmentation in the cloud era: AQR hybrid methodology and practices. Technological Forecasting and Social Change, 91, 78-92. Lanman, D., Fuchs, H., Mine, M., McDowall, I., Abrash, M. (2014). Put on your 3D glasses now: the past, present, and future of virtual and augmented reality. In ACM Special Interest Group on Computer Graphics and Interactive Techniques Conference, SIGGRAPH 2014. Association for Computing Machinery. Manorek, S. L., Pangemanan, S. S., Rumokoy, F. (2016). The Influence of Brand Image, Advertising, Perceived Price Toward Consumer Purchase Intention at Samsung Smartphone. JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI, 3(4). Paik, Y., Zhu, F. (2013). The impact of patent wars on firm strategy: Evidence from the global smartphone market. Harvard Business School. Silaban, D. P., Saerang, D. P., Rumokoy, F. S. (2014). Analyzing the personal factors influencing purchase decision of samsung smartphone in manado. Jurnal riset ekonomi, manajemen, bisnis dan akuntansi, 2(1). Xie, W., Liang, H. (2013, July). A case study: Innovation strategy assessment of the leading smartphone companies. In Innovation Conference (SIIC), 2013 Suzhou-Silicon Valley-Beijing International (pp. 121-126). IEEE.